Invicta Watches

Raphael Picard had a vision of offering a line of affordable precision timepieces. The Invicta watch had its beginnings in Switzerland, the watch making capital of the universe. In eighteen thirty seven, Picard adopted the name Invicta which he must have felt was an adequate description of his vision and was taken from the Latin for invincible. For the next century and a half, the Invicta name became synonymous with Swiss craftsmanship that could be obtained by people of modest means.

The incredibly long run temporarily came to an abrupt halt in the mid nineteen seventies when the Invicta company failed to take advantage of new technologies sweeping the watch world of watch design. While other watch manufacturers were busy integrating microelectronics and quartz crystal into their watches, Invicta appeared to stick traditional watch movements just as the available number of those trained in traditional watch repair was beginning to dwindle. Despite an ebb in sales, Invicta has been recognized for unique bezel designs and beautiful jeweled museum pieces.

Efforts to breathe new life into the company appeared to begin anew in the mid nineteen nineties with a continuation and expansion of the Invicta line of sports watches and these reliable and affordable timepieces have continued to be extremely popular. Well known for producing rugged chronographic wrist watches, Invicta has reinvigorated its sales by recreating demand among divers and pilots. Sporting a twenty one jewel movement, the Titanium series boosts a water resistance of up to two hundred meters, far farther than the free dive. In a move away traditional wind movements, Invicta also offers a model that requires no battery power since the watches power in derived from solar energy. Collectable Invicta models are still available though buyers should take care to ensure that they are getting the genuine article.