Guess Watches

Chic, flashy and sporting a hip style popular among today’s young demographic, Guess has taken full advantage of the modern youth culture which appears to be looking for unique watch designs that complement the relaxed styles of the day. In contrast to what some people have always considered to be a somewhat utilitarian use for the average wristwatch, Guess bills its watches, along with the rest of offerings, as an important, must-have fashion accessory.

Incredibly, the humble wristwatch is seeing intense competition from modern technology. In fact, recent surveys would seem to indicate that fewer people wear a wristwatch simply as a means for telling time. Cell phones, portable computing devices, television and other electronic media that have become ubiquitous in society, provide most of us with a steady stream of information that includes, quite simply, the time of day.

So it is in this context that Guess entered the highly competitive world of watch sales. Having established a reputation for must-have clothing fashions the Guess line includes Jordache jeans and has expanded to include catchy clothing brands such as Baby Guess and Guess Kids. The incredibly diverse products offered by Guess also include fragrance items, jewelry, leather goods and fashion footwear. Founded in Beverly Hills by two brothers from Morocco the Guess fashion designers have tapped into the youth demographic which is said to have more disposable income that at any other time in history. Far from cheap, Guess watches can be purchased for prices that are still within reach of the average watch buyer. Compared to other comparably priced watch brands, Guess watches offer high style and what can be thought of as a very generous guarantee period of ten years from the date of purchase. The Guess brand of wrist watches has succeeded in part due to a well-conceived marketing strategy that drives the consumer.